CoastCrush

Beach Picks
for the Next
Generation

Curated beach lifestyle products for tween and teen girls. Newport vibes. Laguna style. Every link handpicked from the culture you actually live in.

Newport Beach & Laguna Beach, CA
Beach culture, delivered to your feed
01

We watch the waves

Every week we scout what's trending on the boardwalks, at the surf shops, and in the beach towns of Orange County.

02

We curate the picks

Swimsuits, jewelry, skincare, sunglasses, tees. Only products that actually fit the beach girl aesthetic, at every price point.

03

You shop the vibe

One click from our videos or site takes you straight to the product. No hunting, no guessing, no filler.

Everything the beach calls for
🌊

Surf & Swim

Bikinis, rash guards, wetsuits, board shorts. From Roxy to PacSun to indie surf brands.

Beach Beauty

SPF that doesn't look chalky, salt spray for that wave texture, lip gloss that survives the ocean.

👕

Coastal Style

The stuff you throw on after the beach. Sundresses, sandals, shell jewelry, oversized tees.

🏹

Beach Gear

Towels, tote bags, water bottles, phone cases. The accessories that complete the lifestyle.

A $20B affiliate market meets Gen Alpha

Tween and teen girls are the most engaged demographic on YouTube lifestyle content. Beach culture content is evergreen in Southern California. Nobody has combined the two into a dedicated, curated affiliate channel. Until now.

$20B
Global affiliate market in 2026
217%
Growth in automated channel success
72%
Gen Z prefer content over creator fame
365
Days of beach content in SoCal

Where the boardwalk meets the algorithm

CoastCrush is building the bridge between the beach lifestyle of Newport and Laguna Beach and the next generation of girls growing up in it. Every video, every link, every pick comes from the culture itself.